What we can learn from the Kings of Metal Marketing

Manowar Kings of Metal

In 2008 I started a little side project, which allowed me to bring my passion for music together with my job as a marketing guy. This was great because in general I believe that brands can learn a lot from bands. Through some funny coincidences I met the guys from Manowar. If you don’t know who or what Manowar are, do yourself a favour and do some research. I mean really, how can you not know Manowar

Read More…


Albums of the Year – My personal favourites of 2013


Before the new year really kicks off with some of the highly anticipated records of 2014 (new Mastodon album, Machine Head, new Tool album?), I wanted to spend a few minutes recapping my personal highlights of 2013. Musically it was a particular great year with lots of amazing concerts, new exciting bands and fantastic new records. There were a few albums from long-time favourites while most of them were completely new discoveries for me. This is my personal 2013 album of the year list. Here we go.

Read More…

The Difference Between Vision & Reality


Turning Vision into Reality – that was the theme of this year’s dmexco. This week I went to Cologne to attend the digital marketing conference and exhibition – a yearly gathering of the “international digital industry.” Here are some observations.
Read More…

Extended Life For The Future Human


Would we really want to live to 150 or even older? Will engineered life extension be humanity’s greatest achievement or a social and economic catastrophe? Is age really a disease that is curable? These questions were discussed at the last Future Human Salon – an inspiring event series in East London.

Read More…

Why Size Doesn’t Make A Super-Agency


“Holdings are the full service agencies of the new millennium.” That claim was made by Sir Martin Sorrell – in a 2004 Admap article with the title ‘Why you should appoint a global agency group?’ Almost 10 years later, with the announcement of the Publicis-Omnicom merger, the industry is again seeing another attempt to build the next super-agency. But is size really the important differentiator in an industry that should primarily be about producing creative solutions that work in their client’s interest?

Read More…