Empathy Visualized

This video combines and illustrates two very exciting topics. First of all, the video is a great example of visual storytelling and the art of visualizing a complex topic in a seemingly easy and entertaining way. This is exactly one of the main challenges in strategy and planning. There are some great sources to constantly get inspired by examples like the video on the empathic civilization. One that I can really recommend is Visual Loop – a blog that is “all about visualizing the world … and beyond”.

The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) regularly releases this kind of animated videos in their so called RSA Animate section. Why did I just choose this video? The theory of the empathic civilization by Jeremy Rifkin is based on the neurological discovery of mirror neurons. I have stumbled across this theory a few times now. Especially in the context of Neuromarketing, mirror neurons are the basis for a lot of exciting insights. I am currently working on an article that will be posted soon. Until then, I really recommend to watch the video. Stay s[cubed].


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About aschauerte

Marketing, Media, Communications and Business Strategist.

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