Progress through technology
This is another article that I wrote for the the APG strategy corner in New Business magazine. Although this article is not particularly about Audi, it is about pushing the boundaries of using technology in a useful way and about how planning can help brands to choose the right technology.
The original German version of the article is available at the APG Deutschland website or you can download the pdf here. To read the English version, you need to immerse yourself in our world of idiology. Have fund and let us know what you think.