Is data really the new creative brief?
Last week, a few idiology teamsters dropped into the Contagious Now/Next/Why event at St Luke’s LSO in London. A fleet of fantastic speakers took to the stage to present the latest trends in Perceptive Media, Social Business and Marketing as Service Design – topics of huge relevance and of enormous interest to us. Throughout the hugely diverse presentations, “data” seemed to be the word on everyone’s lips – something we’ve noticed increasingly in the press as well as in meetings with clients. We couldn’t help but wade into the discussion via Twitter when it was suggested that “data is the new creative brief”.
Check out the full article on our idiology blog.