s[cubed] is a blog and strategy consultancy at the intersection of brands, technology and innovation. The blog is run by Achim Schauerte. He is 32 years old, living in London and working in strategy and planning for major brands across different industry sectors. One of the core believes behind his work is that strategy is ultimately about shaping the future and that “the best possible solutions come only from a combination of rational analysis based on the nature of things, and imaginative reintegration of all the different items into  a new pattern, using non-linear brain power.” (from The Mind of the Strategist by Kenichi Ohmae)

s[cubed] is predominantly about strategic planning but as planning is a very diverse discipline, it is  touching all kinds of areas. Inspiration can come from anywhere – whether it is from traveling to exciting places around the globe, from art, music, books, design, culture, architecture, cool projects or and especially from all the inspiring people that we meet and work with. All these things are part of the experience.

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