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The Difference Between Vision & Reality


Turning Vision into Reality – that was the theme of this year’s dmexco. This week I went to Cologne to attend the digital marketing conference and exhibition – a yearly gathering of the “international digital industry.” Here are some observations.
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Extended Life For The Future Human


Would we really want to live to 150 or even older? Will engineered life extension be humanity’s greatest achievement or a social and economic catastrophe? Is age really a disease that is curable? These questions were discussed at the last Future Human Salon – an inspiring event series in East London.

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Is data really the new creative brief?

Last week, a few idiology teamsters dropped into the Contagious Now/Next/Why event at St Luke’s LSO in London. A fleet of fantastic speakers took to the stage to present the latest trends in Perceptive Media, Social Business and Marketing as Service Design – topics of huge relevance and of enormous interest to us. Throughout the hugely diverse presentations, “data” seemed to be the word on everyone’s lips – something we’ve noticed increasingly in the press as well as in meetings with clients. We couldn’t help but wade into the discussion via Twitter when it was suggested that “data is the new creative brief”.

Check out the full article on our idiology blog.

Interesting 2011

I bound my own book, saw Sarah Angliss playing a theremin, learnt how to draw a comic, did some little monsters with plasticine, tried pure glutamate, contributed in a big experiment with 1.000 moustraps about how  an atom bomb works and designed my own product. All in one day. Sounds interesting. Well that is exactly what it was. Interesting 2011 was an inspiring day with Russel Davies and a couple of interesting people doing interesting stuff.

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The Identity of TEDx Rhein-Main

‘Identity has become a changing, volatile concept: Is identity something you are born with? Something that you acquire? Or something that you have thrust upon you?’ Those questions were evaluated at the first TEDx Rhein-Main in Offenbach last Wednesday. As I am a huge fan of the TED global talks, I was curious to see what the identity of TEDx is all about.

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