Tag Archive | Google

Glass – Google’s Biggest Opportunity And Challenge

Google Glass

Much has been said and written about Google Glass over the last months. It was also one of the topics at this week’s Contagious Now / Next / Why event. Glass was presented as part of the ‘Beyond screens’ trend, which is looking at the post-mobile era and asking the question of what new interfaces mean for brands creating marketing content? The interest behind Glass is understandable as it is the biggest innovative leap from Google launching a market-ready consumer product. It challenges the way we think about interfaces and what the future of interacting with technology might look like. What hasn’t been really discussed in much detail however, is the impact Glass might have on the future of Google’s business. I tried to look at Glass through the strategy lens: It has strategic importance and might leverage all of Google’s innate competitive advantages at once.
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+Fail or +Success

“So when I share on Facebook, I overshare. On Twitter, I undershare, because it’s public. If Google hits that spot in the middle, we can revolutionize social interaction.” I was lucky enough to get an early invite from a friend of mine who works at Google. Here are my first thoughts on Google’s attempt to become more social.

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