Tag Archive | idiology

Is data really the new creative brief?

Last week, a few idiology teamsters dropped into the Contagious Now/Next/Why event at St Luke’s LSO in London. A fleet of fantastic speakers took to the stage to present the latest trends in Perceptive Media, Social Business and Marketing as Service Design – topics of huge relevance and of enormous interest to us. Throughout the hugely diverse presentations, “data” seemed to be the word on everyone’s lips – something we’ve noticed increasingly in the press as well as in meetings with clients. We couldn’t help but wade into the discussion via Twitter when it was suggested that “data is the new creative brief”.

Check out the full article on our idiology blog.

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Progress through technology

This is another article that I wrote for the the APG strategy corner in New Business magazine. Although this article is not particularly about Audi, it is about pushing the boundaries of using technology in a useful way and about how planning can help brands to choose the right technology.

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A darwinian agency or how we have to adapt to an idiological world

This is the start of a series of articles, that I am currently writing on as part of our new idiology. The key theme of idiology that connects every aspect of what we are going to write about, as diverse as it may be, is evolution – the evolution of brands, the evolution of how humans and technology converge, the evolution of marketing, of ideas and ultimately the evolution of our industry. In this series of articles I will focus on the latter and about how agencies and their business model have to evolve. Read More…