What a spectacle! I always find it quite impressive to see this exercise in marketing megalomania in action. After watching all the commercials from last night’s super bowl, one thing really stuck with me – the use of space. Marketing’s last frontier. Or not any more? Well at least there seemed to be so much of it, that afterwards it was hard to tell, which brand really made a lasting impression – in space.
Since August 2010 the Account Planning Group Deutschland occupies a few pages in the New Business magazine. The category is called Strategy Corner and every week, members of the apgd contribute articles with fresh ideas on planning, strategy, marketing, advertising, brands or any other interesting topic. Based on the theme of this year’s Trendtag, I wrote about ‘Flow Controlling and Adaptive Brand Marketing’ in issue #37. You can download the full article on the apgd website or just read the full article here on s[cubed].