This is the start of a series of articles, that I am currently writing on as part of our new idiology. The key theme of idiology that connects every aspect of what we are going to write about, as diverse as it may be, is evolution – the evolution of brands, the evolution of how humans and technology converge, the evolution of marketing, of ideas and ultimately the evolution of our industry. In this series of articles I will focus on the latter and about how agencies and their business model have to evolve. Read More…
One part of the job as a leading digital agency is to push the technical boundaries in order to come up with cutting-edge solutions for our clients. This often includes some trial-and-error experimentation with the different devices available. Our colleagues in Sydney like to experiment a lot and it is quite amazing what these guys create down under. Remember the scenario in Minority Report where they freely move content from one disk to another device? Well it looks like our colleagues from amnesia razorfish have cracked that one. It’s called Amnesia Connect.
Every year Razorfish, one of the leading global digital agency networks, publishes the outlook report. The 2010 edition just came out. Of course this is a must-read for Razorfish employees but also very worthwhile for everyone interested in what is going on in the digital marketing landscape and what is about to come.
The report covers the most important insights from all Razorfish disciplines and highlights the trends of the core digital marketing services – from Media to Technology, CRM, Onte-to-One, Search, Analytics, Social Influence Marketing, Innovation, Retail, Creative and Strategy.
The full outlook report 2010 can be read and downloaded here.