“You’ll find exciting, funny, knowledgeable and stimulating people. It’s an industry made of entrepreneurs. It’s also an industry that will prepare you for almost any other business: it’s fast moving, challenging, smart and inquisitive, built on the need for competitive advantage.”
Hegarty on Advertising is a book about our industry, that is englightening, insightful and fun to read. John Hegarty, one of the three founders of BBH, describes his view on the advertising industry and tells his personal story of how he arrived at where he and his agency are today. I highly recommend this book, not only to those who work in advertising, but also to anyone who wants to get an understanding of this industry and it’s challenges.