Tag Archive | viral

The Cucumber Case

Here is another one of those ‘anatomy of a trending topic (virus)’ kind of stories. Sometimes little ideas can go a long way. Sometimes just for a day, but that’s also ok. Probably you stumbled upon the Durex cucumber, probably not. Anyway, last week the condom brand Durex suddenly and out of nowhere was the #1 trending topic in the Netherlands. How did that happen?

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