The last post was about ‘Yes is More’ and the inspirational influence of architecture. ‘Yes is More’ describes the architectural concept of “utopian pragmatism”. This time it is about ‘Less and More’ and the industrial design ethos of Dieter Rams. He was described as a “realistic Utopian”. That does not just sound quite similar, there is actually an interesting connection between the two approaches. The ‘Less and More’ exhibition at the museum of applied arts in Frankfurt was a haptic demonstration of that.