In comparison to many other jobs, planning is kind of a niche discipline. The group of planners around the world really like to connect and understand their own craft better. A good way to do that, is to join the annual planner survey. The German Account Planning Group just released this year’s planning survey.
Every year Razorfish, one of the leading global digital agency networks, publishes the outlook report. The 2010 edition just came out. Of course this is a must-read for Razorfish employees but also very worthwhile for everyone interested in what is going on in the digital marketing landscape and what is about to come.
The report covers the most important insights from all Razorfish disciplines and highlights the trends of the core digital marketing services – from Media to Technology, CRM, Onte-to-One, Search, Analytics, Social Influence Marketing, Innovation, Retail, Creative and Strategy.
The full outlook report 2010 can be read and downloaded here.