What we can learn from the Kings of Metal Marketing

In 2008 I started a little side project, which allowed me to bring my passion for music together with my job as a marketing guy. This was great because in general I believe that brands can learn a lot from bands. Through some funny coincidences I met the guys from Manowar. If you don’t know who or what Manowar are, do yourself a favour and do some research. I mean really, how can you not know Manowar? 

Albums of the Year – My personal favourites of 2013

Before the new year really kicks off with some of the highly anticipated records of 2014 (new Mastodon album, Machine Head, new Tool album?), I wanted to spend a few minutes recapping my personal highlights of 2013. Musically it was a particular great year with lots of amazing concerts, new exciting bands and fantastic new records. There were a few albums from long-time favourites while most of them were completely new discoveries for me. This is my personal 2013 album of the year list. Here we go.

Do I really want Spotify? The Collector’s Dream and Nightmare.

Last week Spotify announced to launch in the U.S.. The heavily discussed service is now available in Finland, France, Norway, the Netherlands, Spain, Sweden, the UK and now also the United States. My first reaction to it was, when will it finally launch in Germany (I know there are some workarounds but I am just too lazy for stuff like that)? It seems to be the music lover’s dream. But: Do I really want to use it? It also seems to be the collector’s nightmare and the final step away from the ultimate music collection.