Tag Archive | tools

+Fail or +Success

“So when I share on Facebook, I overshare. On Twitter, I undershare, because it’s public. If Google hits that spot in the middle, we can revolutionize social interaction.” I was lucky enough to get an early invite from a friend of mine who works at Google. Here are my first thoughts on Google’s attempt to become more social.

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Ogilvy’s Big Ideal

Using tools is part of a planner’s daily work and skill-set. Ever agency has a set of tools that are claimed to be unique but in most of the cases they are neither unique nor a secret. And as a good friend and planning colleague once said: “A fool with a tool is still a fool.” In general I am quite skeptical about tools although there are some that are really useful. During my time at Ogilvy, I came across many tools, that became part of my skillset. The Big Ideal is not necessarily unique but is one of those practical thinking exercises that help to define the essence of a brand.